Monday, May 09, 2005
A survey by the Media Audit shows that the audience for satellite radio is made up mostly of men. The surveying company seemed surprised however at the low number of respondents who said that they actually listened to satellite radio. In a press release for the report, Bob Jordan, president of International Demographics, Inc. said, “We were surprised at how little market penetration has been achieved by satellite radio.” International Demographics Inc. is the 34-year-old market research firm which produces The Media Audit. The report showed that the market demographic which makes up satellite radio listeners are affluent and educated with 73% of listeners earning more than $50,000, and 55% had at least one college degree. The age demographic is also different to what the surveyors first assumed – 76% are over the age of 35.