Wal-Mart Stores Inc. http://www.walmart.com (WMT) has launched an online music video and audio service featuring exclusive studio performances as part of their market strategy for the music industry
Called "Wal-Mart Soundcheck", the new service includes studio performances and interviews with new and established artisits and bands ranging from rock, pop, punk, country, hip-hop and R&B
The artist's music will play for free on http://www.walmart.com as well as television screens in the Wal-Mart electronics departments. . Acts will be updated monthly.
This should draw in the demographics of the MTV audience and the music fans that search online as part of the explosive trend for free or alternative music