Tuesday, January 17, 2006

Digital Music in China

Digital Music in China - Recent Research report issued by instat.com

This past year in 2005 saw strong take-off signals from China’s digital music value chain. The online original-creation music market is booming, while most of the 120 local Chinese publishers license their songs online without a flat royalty guarantee. Piracy is still the key blocking issue to developing China’s digital music industry, but online piracy is being attacked both by the government and industry music labels. The end of 2007 will be the turning point for China’s legitimate digital music market. Unauthorized music companies are now in the process of, or have already made their services legitimate. Also, with the emergence of mega online music stores, legitimate online music will become a dominant service for users. By 2008, China will be one of the most important digital music markets worldwide, with an estimated online service revenue of US$222 million, the equivalent of an annual download of 1.8 billion songs. Installed portable music devices will exceed 150 million units at the end of 2008. Growth of the legitimate digital music market will be strong over the forecasted period, with a CAGR of 317% from 2005–2008, which is unsurprising in an emerging market. This In-Stat report focuses on China’s new online value chain and emphasizes market drivers and barriers. Three year forecasting shows decision makers the best timing for investment.

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